The goal of the second assignent was to Design two versions of the Delft circle in such a way, that it influences the behavior of the users. Visitors can follow the circle in either direction. Clockwise, the 'Cultural route', or anti-clockwise, the 'Shopping route'. Shopkeepers in Delft fear that if the circle is followed clockwise, the 'Cultural route', visitors will have no time left for shopping at the end of the day. On the other hand, the town council doesn’t want visitors to spend most of their time shopping without an eye for the cultural treasures the city has to offer. VCD Group A designed two versions of the Delft circle. Route K (on the left) stands for the museum route. Route P (on the right) stands for the the shopping route:
Please click the images to view them full size
While taking the feedback from the concept presentation in mind we added 'optical illusion' to the circle. When the visitors walk towards the posters the squares around the circle intend to be moving in a certain direction (i.e. clockwise or counter-clockwise). This occurs when you look in the middle of the circle. You can try them out for yourself; click on the pictures to view them full screen. Enjoy and please fill in the Poll afterwards :)
Used Techniques
The chapter below concerns the theory from the VCD lecture implemented in the Final Design of Assignment 2
2.5D (Chapter 5)
We used 2.5D to orientate the little bubbles with icons according to which direction the viewer should walk. The bubbles are oriented facing the viewer to urge them to walk in the desired direction. To discourage the viewer from walking in the wrong direction, the bubbles are facing away from him in that direction.
Contrast (Chapter 4)
Contrast is used in the coloring of the little blue spheres around the circle. At the starting point of the route, contrast is high (dark blue over light blue); attracting the viewers’ attention. Other blue spheres placed in the desired walking direction take over the viewers’ attention to guide them in that direction.
Size gradient (Chapter 5)
The blue spheres which indicate the correct walking direction become smaller on the way. This illustrates the idea of distance; spheres placed further away on the route become smaller as the distance increases.
Vertical placement (Chapter 5)
We place the viewer’s position on the map at the bottom of the circle. The locations placed at the top of the circle are farther away in the real world. This is in line with the theory that if objects are placed higher in a vertical plane, they are perceived to be further away.
Used Techniques
The chapter below concerns the theory from the VCD lecture implemented in the Final Design of Assignment 2
2.5D (Chapter 5)
We used 2.5D to orientate the little bubbles with icons according to which direction the viewer should walk. The bubbles are oriented facing the viewer to urge them to walk in the desired direction. To discourage the viewer from walking in the wrong direction, the bubbles are facing away from him in that direction.
Contrast (Chapter 4)
Contrast is used in the coloring of the little blue spheres around the circle. At the starting point of the route, contrast is high (dark blue over light blue); attracting the viewers’ attention. Other blue spheres placed in the desired walking direction take over the viewers’ attention to guide them in that direction.
Size gradient (Chapter 5)
The blue spheres which indicate the correct walking direction become smaller on the way. This illustrates the idea of distance; spheres placed further away on the route become smaller as the distance increases.
Vertical placement (Chapter 5)
We place the viewer’s position on the map at the bottom of the circle. The locations placed at the top of the circle are farther away in the real world. This is in line with the theory that if objects are placed higher in a vertical plane, they are perceived to be further away.
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